Operation is a magical job, and some people are obsessed with all kinds of tedious things, and eventually fall to the ground;
From the fledgling, the little white who has nothing but courage, to the great god who is the only one with a feather fan and silk scarf, what is the most important thing? Experience, ability or luck? Actually need it! However, the key to how to accommodate all rivers and integrate them fully depends on the method.
Today, Mr. π will talk to you about some methodologies about operation, which are very simple and basic, but it is these basic methods that will accompany you throughout your operating career, and it is these basic methodologies that can help you continuously optimize and improve yourself. .
One, twenty-eight rules
This theorem is believed to be familiar to many people. Simply put, 80% of the output comes from 20% of the input. This theory holds true in many fields, including operational work.
We all know that operating is a tedious thing, especially for many newcomers, so it makes people feel that operating is an illusion.
And even for operations managers/supervisors with many years of work experience, as the level rises, the things they have to face are more complicated. Therefore, learning to use the 28 rule can effectively improve our work efficiency.
Take a more obvious example: community operations.
From the perspective of influence, operators influence the other 80% of ordinary users by operating 20% of the core users. And it is these 20% of core users that bring more than 80% of the benefits.
Therefore, for operators, dig them out, maintain in-depth communication with them, let them agree with the concept and development model of the community, train them to become KOLs in the community, and then let them lead other ordinary users to create a mature community. operating mechanism.
This is the use of the 28 rule, providing exclusive services for 20% of core users, while the other 80% of ordinary users are replaced by effective modularization. It can not only reduce the workload of operators, but also improve the experience of core users, thereby increasing benefits.
The most important thing in the application of the 28 rule in operation is to learn to grasp the key factors, such as the KPI dismantling to find out what is the most influential point? Then analyze what factors affect this point, so as to tilt as many resources as possible to this part.
Second, how to capture the key factors?
1. MVP
Minimal Feasibility Testing, that is, testing on a smaller scale.
This method is usually used in product development, but it is also applicable in many operations. It allows teams to collect the most verified country email list feedback from customers with the least cost. So as to help us grasp the most critical core factors.
In the process of product development, the MVP model is refined into a complete cycle of: target customers – small-scale testing – feedback modification – product iteration – acquisition of core knowledge – high-speed growth, but here we can simplify it appropriately:
Through the above mode, after many cycles of testing, you can find the most critical one among all the listed influencing factors. The ultimate goal of MVP testing is to figure out if the effort you put in is worth it, and if you spend too much time doing things that users find useless or ineffective.