Earlier this month, Spotify was granted a new patent that can determine whether a musician has "breakthrough" possibilities in a music streaming environment, which is simply the role of A&R. In the patent description, Spotify said that through this patent, it will seek early cooperation with potential musicians to be discovered, "for possible music special database marketing and sound recording copyright cooperation." This is after 2018, Spotify once again "crossed the line" to the upstream of the industry and challenged the mainstream record companies.
At that time, Spotify tried to directly sign copyright licensing agreements with musicians and paid upfront payments. It also tested the free self-publishing service for musicians on the musician service Spotify for Artist. However, due to the pressure of the three special database major records, it soon All "failed". Today, the rules of the game are no longer about you attacking and defending. In the general trend of the integration of channels and content, a new power game is going on in the upstream and downstream industries. Record companies are paying more and more attention to the creation of channels, and streaming media platforms have increased content layout.
Both of which have achieved new development in the mutual penetration of business. After a four-year hiatus, Spotify is making a comeback, trying to reach partnerships directly with musicians beyond record labels. Where did the confidence come from this time? Who special database will be the winner of this Game of Thrones? 01 Spotify's A&R Black Technology In the patent specification abstract, Spotify refers to the patent as "a system and method for predicting potential musicians in a streaming media environment". As for what is a "streaming media environment"