Under the High Pressure of the Social Entertainment

The Internet does not believe in late-moving players. Although the domestic regulatory situation is constantly tightening, for social entertainment products that do not have the capital strength and globalization genes, going overseas is not necessarily a good option. text message service More than half of 2019, if you want to vote for the word that Internet practitioners are most afraid of in the first half of this year, "off the shelf" should be at the top of the list. Since July 29, the news that Xiaohongshu has been removed from the shelves has been on the hot search several times. As regulatory policies continue to tighten, a large number of apps have been interviewed, ordered to rectify, removed from the shelves or even shut down. Social entertainment products, which have been in the limelight of public opinion, have become the hardest hit area.

In April, the voice social app Yinyu was removed from the shelves of the entire network, and 9 social apps including Nein, Chat, Whisper, and Whisper text message service were shut down by the Cyberspace Administration of China. In early May, Tantan was taken off the Internet on suspicion of spreading obscene and pornographic content. In June, a number of social products, including Zhiya, were interviewed, removed from the shelves or even shut down. In July, Tantan, two weeks after being re-listed, was notified again for rectification for violating the Cybersecurity Law. Although the social entertainment track has been bustling, the survival situation is not optimistic. The social field of acquaintances is almost completely dominated by WeChat. Luo Yonghao, Wang Xin, Zhang Yiming, and three social products, Chatbao,

Toilet MT, and Duoshan, aggressively declared war on WeChat, but they all ended in vain. In the social field of strangers, Momo and Tantan are in the front, and they are shrouded in the shadow of vulgarity from time to time. Today, the strict regulatory system has text message service become another heavy hammer, and social entertainment products have become more and more difficult to move forward in the domestic market. Is going overseas a good option? How is the overseas survival of social entertainment products.